When building an SEO campaign, it is important to gauge the results of your online marketing strategy by setting goal tracking on specific areas of your website. The information you glean from any strategic campaign can be used to improve your site’s overall performance, view what action people take while visiting and adjust future campaigns accordingly.
The easiest and cheapest way to gauge results is by setting up goal tracking in Google Analytics using conversion goals and funnels. Once this is set up, not only will you be able to track visits and leads by organic search engine traffic, but you’ll know how many leads came through direct traffic, pay-per-click (if applicable), referrals (in bound links) and emails campaigns as well.
The graph on the left shows the results of one of our client websites a day after they sent an email blast to their own client base. The search traffic, referral traffic and direct traffic are roughly evenly distributed. The ‘campaigns’ shows the percent of traffic received so far on an email blast sent to their own client base a few days ago. This is the current goal funnel we are focusing on right now. The email blast referenced a website link and the readers are clicking to view the page. We will track the results of this campaign to determine its effectiveness and continued marketing strategy.
For assistance with setting up an online strategic campaign for your own website, contact Gallop Web Services. Ask us about improving your website’s referral traffic through our local business listing services.
Strengthen Your Email Marketing Offers and Calls to Action
To strengthen your emails and on-line newsletters, here are eight tips to keep in mind and get customers to take action.
- Start with a target audience and up-to-date email list
- Give your subject line the attention it deserves
- Use action-oriented words
- Be confident, but stay on brand
- Use graphics to enhance calls to action
- Get your content right
- Keep it short and to the point
- Pick the right email software for your situation
Give email marketing a try using a basic and free services, such as MailChimp. For advanced options, Gallop Web Services provides expert coding for customized email blasts and newsletters. We will work with you to provide technical assistance in driving traffic to your website.
Gallop Web Services is thrilled to be a finalist for the 2012 Technology Business of the Year awards and we thank everyone who voted for us. We’ll find out on November 9th at the Loudoun Chamber Small Business Awards gala who the winners are for each of the business categories.
We can tell you right now who got the most votes from the online survey and it’s the Loudoun Chamber of Commerce.
The voting process is a great way to connect folks in Loudoun County with what is happening in the business community. No doubt about it… the publicity is great for GWS as it is for the 45 other business finalists. However, from a marketing perspective the People’s Choice (and any other survey) is a good way to get as many people as possible interested in visiting your website. A popular and limited event drives traffic to a website increasing the rankings with the search engines, which is good for a website’s visibility. The People’s Choice survey did exactly that for Loudoun Chamber—it increased traffic to the Chamber website and this is why they are the winner of the survey.
Tip: Try your own basic survey for free using Survey Monkey.