Google’s head of search spam, Matt Cutts, talks about the search engine’s algorithmic changes coming down the pike in the Summer of 2013 (see Cutts’ 7 minute video below). The changes will be an attempt to improve user experience and hinder spammers.
To avoid problems, Cutts encourages web owners to use high quality content with search engine optimization (SEO) in mind. He says Google’s changes will promote doing a better job of detecting the authority of website and content authors. They are also looking at their filtering software, Panda, to find additional signals to refine things on sites and soften effects, as well as seek additional signals of quality. Google will supposedly be making improvements to how search results are viewed, too. For example, once you’ve seen a cluster of results from one site, you’ll be less likely to see more results from that site as you go deeper into the Google search result pages.
For the average Google user, you probably won’t notice anything has changed or maysimply find search results are better than before. But for website owners who utilize SEO strategies, be aware of your site content and keep it high in quality with clearly defined keywords and phrases. Avoid anything that may be considered ‘black hat’ and be sure to put emphasis on your authorship. If you don’t prepare for the changes, you may see your rankings and traffic take a hit this fall.