Starting April 21, 2015 Google is making changes to their search algorithms with regard to mobile usability. In the past, Google has made it easier for search users to find mobile-friendly websites and useful content from app. They rightly state “that as more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.” The two changes include more mobile-friendly websites in search results and more relevant app content in search results. I think we can all say we pretty much expected mobile to carry more clout someday. Well that day is arriving on April 21st. Be prepared… check your website’s mobile capabilities using Google’s Mobile-Friendly Test. If it doesn’t test well, contact us and we’ll have one of our developer’s take a look at it.
What if Google tracked your check out experience at the grocery store? Here’s an amusing video of how it might look from Google’s perspective. What this video demonstrates however, is how a poorly structured e commerce site ruins the user experience.
We’ve heard from some people who use Gmail that they aren’t happy with the changes Google made back in May. For instance, the Google tabs… if you are not fond of the new tabs, here’s how to change them:
- In Gmail, click on the Promotions tab.
- Click and drag an email from the person whose email you want to move to your Primary over to the Primary tab.
- You will be asked if you want to “Do this for all future messages.”
- Click “Yes.”
OPTION 2: (turning this filter option off completely)
- Go to “Settings” [the icon on the top right corner of your screen above your inbox] and select “settings.”
- Click on the “Inbox” tab and “Unselect” all categories but “Primary”
- Click “Save Changes.”
For more details on Gmail’s New Inbox, view the video below.