When building an SEO campaign, it is important to gauge the results of your online marketing strategy by setting goal tracking on specific areas of your website. The information you glean from any strategic campaign can be used to improve your site’s overall performance, view what action people take while visiting and adjust future campaigns accordingly.
The easiest and cheapest way to gauge results is by setting up goal tracking in Google Analytics using conversion goals and funnels. Once this is set up, not only will you be able to track visits and leads by organic search engine traffic, but you’ll know how many leads came through direct traffic, pay-per-click (if applicable), referrals (in bound links) and emails campaigns as well.
The graph on the left shows the results of one of our client websites a day after they sent an email blast to their own client base. The search traffic, referral traffic and direct traffic are roughly evenly distributed. The ‘campaigns’ shows the percent of traffic received so far on an email blast sent to their own client base a few days ago. This is the current goal funnel we are focusing on right now. The email blast referenced a website link and the readers are clicking to view the page. We will track the results of this campaign to determine its effectiveness and continued marketing strategy.
For assistance with setting up an online strategic campaign for your own website, contact Gallop Web Services. Ask us about improving your website’s referral traffic through our local business listing services.