Start Off the New Year with a Stronger Online Business Presence

When business owners discuss Search Engine Optimization (SEO) with us what they are basically saying is they want to bring people to their website “now!” and it doesn’t really matter how they get there. Well, it does matter “how” you get people to a site and it also matters “why” you are trying to drive them there in the first place. If visitors go to your website and aren’t satisfied with what they find there then they don’t ultimately become customers. And getting customers is what the SEO game is really all about.

Heading into 2013, here are 5 current trends to consider with regard to your website and your overall on-line business presence.

1. Do you have a Responsive Website? – New to 2012, a responsive website is designed to adjust itself to size when it is viewed on a wide screen monitor, iPad, laptop or smart phone. You can check to see if your own website fits the bill. How? View the website on your computer screen, click to minimize the screen and then click and drag the sides of your browser window to resize the website’s width. If the website still looks good, and is easy to read and understand, then it is probably adequate for today’s web design standards.

2. Consider a Blog on your website – a blog is a great way to start a conversation. If you have ideas or knowledge to share with others why not put it on your own website to attract potential customers? You’ll build your online credibility with not only people, but the search engines as well.

3. Use social media and tie it to your website – If you own or manage a small business and are not using social media, then you are missing out on one of the most cost-effective tools available for promotion, branding and customer service. Twitter, Facebook, YouTube, Pinterest, etc. are all free and user friendly. At the very least, every business should have a Facebook company page! After setting it up, link your website the Facebook page and/or use a widget to feed the posts to your website for viewing.

4. Get on LinkedIn – every businessman and woman should have a LinkedIn account. It’s free networking!

5. Optimize your online presence as much as possible – perform a Google search on your business name to see if and how it is listed. Review the search results to see what’s what then take steps to build or improve your online presence. If you have a storefront, claim your local business listings and optimize the information with more details—business hours, logo, videos. Consult a professional to optimize your website for higher technical functionality, analyze keywords in the content, and increase visibility with the search engines. To see examples of online business listings, do a Google search on “Gallop Web Services, LLC”.

Business Branding – Website / Facebook / Twitter

As part of a business marketing strategy, it is important to create a consistent brand and a comprehensive online business presence. The business website and social media should complement each other and display the same logo and marketing message. Feeding Facebook posts and Twitter feeds into the business website not only looks good, it communicates to your target audience through multiple avenues and optimizes the website with the search engines.

Below is an example of how Gallop Web Services created a consistent brand for LifeChange, LLC using their website, Facebook  page and Twitter profile.

LifeChange, LLC Website

Lifechange, LLC Facebook Business Page

LifeChange, LLC Twitter Profile

Use LinkedIn to Brand Your Company

LinkedIn has updated their Company Page offering to better represent your company or brand. They’ve streamlined the Company Page layout and provide greater prominence for updates as well as featured status updates. You can now add an image to enhance the graphics on the company page, but the image must be at least 646×220 pixels. The Company Page also now displays nicely on mobile and iPad apps.