Leesburg Today – Loudoun Business News

The following news article appeared in the Leesburg Today, Loudoun Business News section, on November 7, 2013

Gallop Web Services: Helping Business Grow Online

Leesburg Today - Gallop Web Services - Web Design Firm that Stands Apart from Others 11-7-13

Gallop Web Services co-owner Kathi Watts smiles as she works with Bonnie Sewell of American Capital Planning (seated).

Gallop Web Services is not your average web design company.  Their philosophy is different—they believe quality is more important than volume. Customer satisfaction and education are paramount to successfully running their business.  According to owner Kathi Watts, “We strive to wow our clients with our customer service and give them the tools they need to be self-sufficient when it comes to maintaining their websites and gauging results.  If our clients are happy, they’ll tell others about their positive experience and we’ll get more business.  The majority of our clients have been referrals, even some in other states and countries.”

It is common practice in this industry to bill for a new website or redesign and continue to charge for updates and ongoing editing, without any personal interaction with the web provider.  “We don’t believe this is the way to manage client relationships,” said Watts.  “We believe in being true marketing partners with them from the beginning of the relationship.”  It was these very principles that led Gallop Web Services to be named Technology Business of the Year by the Loudoun County Chamber of Commerce, a title they hold until the first week of November 2013 when the next award winner will be announced.

The Foundation Behind Gallop Web Services

Gallop Web Services owners Steve & Kathi Watts - Helping Business Grow Online

Gallop Web Services owners Steve & Kathi Watts

Owners Kathi and Steve Watts, have been married for 30 years and residents of Loudoun County for over 26.  Like many couples in the technology industry, they met on the job.  Kathi formed Gallop Web Services in 2010.  Shortly thereafter, Steve left the corporate IT world to come alongside Kathi and take Gallop Web Services to the next level. Over the past three years, they have added to their services a robust search engine optimization package and local business listing offerings. They have enjoyed working together again doing what they both love, right here in Loudoun County.

In the four short years since they have been in the web design business they have seen a wide range of local and regional clients with whom they’ve established an on-going and satisfying business relationship.  It is their belief that every client deserves excellent service no matter the size of their online business and what they provide is creative and helpful to the client’s success. The ability for a client to understand and participate in web technology for their business helps to alleviate the feeling of “being held hostage” by an industry where fees and billings are confusing and often not necessary.  “Many of our clients think of us as their partners, which we are” said Steve Watts.  “We greatly enjoy working closely with them as their expectations evolve and online interactivity continues to emerge as an integral component for businesses everywhere.”

Design and Enhancements for Local Business Mean Real Results

Gallop Web Services has been serving the online business needs of small and large businesses in the region since their inception.

In May 2012, Gallop Web Services worked with Loudoun Medical Group to re-launch their website LMGDoctors.com while also providing hosting and web support services.  According to Mary Beth Tamasy, CEO, “Our new site now features an interactive ‘Find a Doctor’ tool, convenient on-line bill pay for patients, a unique mapping tool that allows our customers to quickly see the over 80 physician practice locations, and many other features built in for our staff who access information through a password protected portal.”  Gallop said they were thrilled to build an amazing new site for LMG but the proof is also in the numbers.  “Their online traffic has seen an overall increase of 41% compared to this time last year. The site has seen a 146% increase in people viewing the individuals physician’s biographies. People are looking into our Loudoun County doctors,” said Kathi Watts.

Gallop Web Services has also worked closely with Bonnie Sewell, Principal of American Capital Planning, a Loudoun County-based financial planning business, on the redesign of her website. Last year, Sewell started a new business entity and wrote a book to educate and financially guide couples who are already in the divorce process.  According to Sewell, “Kathi and Steve did designs for both of my sites and I was thrilled with the results.” One of Bonnie’s requests was for Gallop Web Services to create an online calculator for Wedlock-Divorce.com that helps individuals get a better picture of their financial situation as they consider divorce.  The addition of this tool on her website gives couples a reality check on how their money might be distributed in a divorce settlement. A glimpse of their financial circumstances has helped steer the conversation between Sewell and her clients.

Online Tips and Tricks to Make Your Site Work for You

Leesburg Today article on Gallop Web Services November 2013

Read the Leesburg Today article

According to the website Pingdom, there were 2.4 billion Internet users at the end of 2012 and a staggering 634 million websites.   It is imperative that businesses no matter how small or large, put their best foot forward to capture even a small percentage of this amazing potential.  According to Kathi and Steve Watts, there are certain things that business owners can and should be doing right now related to their online business marketing.  They were happy to provide a short list of essentials for all businesses.

  1. Mobile Responsive Web Design.  If you view your website on an iPad, Smart Phone or other device, does your site respond as well (or better) than it does on a desktop computer?  If your site does not readjust to accommodate the current devices used by many on a regular basis, then you may risk the loss of potential customers.
  2. Online Visibility.  Can your customers find you on Google?  Type your company’s business name into the search bar on Google.  Where does your business land on the list of results? How many relevant sites is your business listed on? By optimizing the search potential for keywords relating to your business, you can increase the marketing potential of your website and social media. The goal is to drive consumer awareness, get leads and make sales.
  3. Integrate.  Link your company website with all your social media interfaces.  Facebook, Twitter, LinkedIN are popular examples, but there are many more that may be suited to your type of business. Be sure your social media and website convey the same brand identity. Use a free service, such as Hoot Suite, to combine your social media so you can quickly post and communicate socially through a user-friendly dashboard.
  4. Blog.  It gives you a great medium to share your expertise and keeps your website fresh.  A blog also serves as a great partner to all other social media, and adds relevancy with the search engines. It is ideal to have your blog on your website, but there are several stand alone blog services that will do the trick.
  5. Keep it Fresh. When was the last time you refreshed the photography on your website?  What about the content? Do you know how to go about editing the various areas of your website?  Simple user-friendly tools available to businesses today make it possible to easily keep your website fresh and current.

Gallop Web Services can be reached by visiting their website at www.gallopwebservices.com.  And one important side note is that you can access them using any of your devices quickly and easily.  Visit their website to see why the Loudoun County Chamber chose them as a 2012 award winner.

 

 

2012 Technology Business of the Year

FOR RELEASE: November 12, 2012

Gallop Web Services has been selected as the 2012 Technology Business of the Year by the Loudoun County Chamber of Commerce. The annual Small Business Awards Gala was held November 9th at the National Conference Center to celebrate outstanding achievement in the Loudoun business community. The Loudoun County Chamber received a record 347 nominations for the 2012 Small Business Awards, with over 6000 online votes counted during the selection process decided by a Blue Ribbon panel of Loudoun business leaders. We are honored to be chosen for this prestigious award.

Just to be selected as a finalist for Loudoun County’s premier business award is a tremendous honor. The competition for the Small Business Awards is incredibly fierce, with the most dynamic, innovative and successful companies in the region striving to earn this esteemed recognition of business excellence in Loudoun County.

I want to thank the Loudoun Chamber and the Small Business Development Center for providing critical guidance needed to start the business. A sincere thanks goes to our terrific network of business men and women, many of whom have become our friends. I would also like to recognize my wonderful husband for believing in and joining me in building this business. Of course, most significantly I would like to thank our clients for the opportunity and pleasure of providing our services. We truly enjoy working with each and every one of you. — Kathi Watts

Online Surveys & SEO Strategy

Gallop Web Services is thrilled to be a finalist for the 2012 Technology Business of the Year awards and we thank everyone who voted for us. We’ll find out on November 9th at the Loudoun Chamber Small Business Awards gala who the winners are for each of the business categories.

We can tell you right now who got the most votes from the online survey and it’s the Loudoun Chamber of Commerce.

The voting process is a great way to connect folks in Loudoun County with what is happening in the business community. No doubt about it… the publicity is great for GWS as it is for the 45 other business finalists. However, from a marketing perspective the People’s Choice (and any other survey) is a good way to get as many people as possible interested in visiting your website. A popular and limited event drives traffic to a website increasing the rankings with the search engines, which is good for a website’s visibility. The People’s Choice survey did exactly that for Loudoun Chamber—it increased traffic to the Chamber website and this is why they are the winner of the survey.

Tip: Try your own basic survey for free using Survey Monkey.